In a renovation marketplace, cycle time is the P&L: every extra day is investor capital sitting in an unfinished project, earning nothing. Cutting 120 days to under 45 turned capital almost 3x faster — and the Salesforce migration took 30% of OPEX out on top. Same team, same spend, nearly triple the throughput.
For context: Stoa was an early-stage marketplace where contractors, inspections, and financing ran on fragmented manual processes. I led product across Renovations and Internal Operations — a polite way of saying I owned the mess end to end.
The 120 days weren't slow work — they were fragmented handoffs. I shadowed operations, field teams, and financing to trace where projects actually died: scope-of-work lived in documents, inspections lived in phones, deals lived in Salesforce, and nothing talked to anything. The discovery wasn't a survey; it was following one project through every desk it landed on.
One platform, not three fixes. I took a new product from concept to launch that let investors view and manage renovation plans, with centralized scope-of-work creation, field inspections, and deal management replacing the document shuffle.
Leaving Salesforce entirely. The internal admin tool grew workflow automation until it could replace Salesforce outright — so I made the case to migrate the whole company onto it. Fewer licenses, fewer swivel-chairs, one source of truth, full auditability across renovation and financing workflows.
Average project cycle time fell from 120+ days to under 45. The Salesforce migration alone cut 30% of OPEX. And the operational capacity that used to burn on coordination got reinvested into growing the marketplace.